Public speaking is ranked as one of the top fears, followed by death. It affects as many as 75% of people. As the comedian Jerry Seinfeld put it, most of us would rather be lying in a casket than giving a eulogy.
What is personal impact? We certainly recognize it when we see it in others. That powerful presence that captures you when someone walks into the room, gives a pitch, chairs a meeting, confidently presents their message or speaks in public.
Assertiveness plays a key role in all of our professional lives and yet for most people knowing how and when to utilise it can be extremely challenging. People habitually tend to either withdraw from potential conflict or adopt a confrontational style that can appear antagonistic and overbearing.
Presentations are at the heart of any business activity. They are the means by which ideas are explored, strategies are introduced, new systems are implemented and visions shared. For many people, presentations just communicate reams of unstructured information, all too often read off a PowerPoint.
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What is personal impact? We certainly recognize it when we see it in others. That powerful presence that captures you when someone walks into the room, gives a pitch, chairs a meeting, confidently presents their message or speaks in public. The truth is we are constantly creating an impact on those around us, whether we take centre stage or sit quietly in a corner. People pick up on everything about us and swiftly evaluate; how we dress, our body language, what we say and how we say it.
Influencing for Change
Getting others to take on your ideas, share your opinions or buy your product through coercion or force may produce results in the short term. However, it is likely to create resentment and undermine relationships, business partnerships and team morale in the long one.
How many times have you listened to someone speak and not fully connected with them or believed in what they were saying? How often did you have to lean forward because the speaker’s voice was too quiet or they mumbled, spoke too quickly or sounded monotonous and boring?!
Everyone can call to mind a situation when conflict has arisen in their professional role with the ensuing sense of frustration and desire that a more effective outcome could have been achieved. Simply put, conflict arises when an individual’s or a group’s needs are not met.
The topic of leadership and its efficacy is common currency in the business world, but what is effective leadership and what does a leader need to do to be dynamic, confident and respected?
Media training helps spokespeople from any organisation perfect their media interview skills, ensuring the right kind of impact and enhancing their media awareness and know-how. There is no mystery to being a good media spokesperson.