Abida has over 20 years of experience in sales and marketing. She is a Fellow at the Institute of Consulting and Member of the Chartered Management Institute.
Abida works with many organizations across most sectors from the professional to the commercial and business Services. She runs trainings and helps companies achieve a high return on their investment.
She was a consultant presenter on the Sky channel and delivers live business advice on DM Digital on the “Business at 10” show.
Abida has been the Secretary on the Executive Committee for the charity organization HMWC (Hackney Women’s Organization) for the past 20 years. This organization was set up to develop women from all ethnic groups by offering training and education. It is something very close to her heart, as she believes that women have so much more to give and achieve.
Abida holds a National Gold Award from the organization Hibu for her high achievements and contribution in revenue growth nationally.